Leadership Team

As President and CEO of ForeSee, Larry is responsible for managing the company's strategy and growth. Since the company's founding in 2001, he has overseen significant growth in its client base, revenues and staff. Larry brings more than 20 years experience in senior management and in directing e-commerce and technology initiatives to ForeSee.

An expert on web customer satisfaction, Larry speaks extensively on the topic at private and public sector industry events and has been quoted in numerous publications and media, including CNN, the Wall Street Journal, the Washington Post, Investor's Business Weekly, Internet Retailer, Multichannel Merchant, DM News, Computerworld, Federal Computer Week and Government Executive, among many others. Larry is the author of a new book on customer satisfaction released in 2011, Managing Forward: How to Move from Measuring the Past to Managing the Future.

Previously, Larry held several senior executive positions at Compuware Corporation, leading a variety of e-commerce and professional services programs. Most recently, he served as Vice President of e-Business, where he was responsible for directing the national e-Business practice and for the design, development and implementation of e-Business strategies for numerous companies.

Before joining Compuware, Larry held various positions including Chief Technology Officer at Bank One (formerly First Chicago NBD and NBD Bank).

Larry is currently on the Board of Directors and the executive committee of the Ann Arbor IT Zone, and previously held leadership positions at ASC X12, a national EDI standards group, and various other industry groups.

Larry holds a B.S. in computer science from the University of Michigan and an M.B.A. from Wayne State University.

As Chief Financial Officer, Jeff is responsible for the Finance, Accounting, and Legal departments at ForeSee. This includes establishing strategies, processes, and controls that enable the company to scale. Specifically, Jeff is responsible for all aspects of financial reporting, analysis, treasury, and taxes, in addition to all legal matters including customer contracts. Jeff was the winner of Crain's CFO of the Year Award in 2009.

Jeff came to ForeSee from ePrize, LLC, the worldwide leader in interactive promotions and loyalty programs, where he was the Chief Financial Officer. Jeff led the company through exponential growth while building the foundational business processes and procedures. Jeff not only led the company's refinancing, but also was responsible for large operational initiatives, such as revamping the pricing policies and compensation plans.

Prior to ePrize, Jeff was the Director of Financial Services at Valassis, the industry leader in promotional inserts. The company grew from $600M to over $1B during his tenure with the company. Jeff handled all aspects of M&A, treasury, tax, SEC reporting, SOX compliance, and many other areas. In fact, Jeff led the company's largest M&A and financing transactions in the company's history.

Jeff began his career at Ernst & Young as an auditor in the Detroit office, where he obtained his CPA.

Jeff is also the founder of Detroit's CFO Forum, a monthly forum in which CFOs share best practices.

Jeff received both his MBA and BBA from the University of Michigan.

As Senior Vice President of Product and Delivery, John Williams is responsible for the strategic oversight of our existing products, as well as development of new products for the company. John has responsibility for Product Management and Research. The Product Management team defines product direction and drives the development and enhancement of current and new products based upon customer, market and competitive drivers. The Research team assures that all of ForeSee’s capabilities rest on a solid, proven theoretical foundation. The Research team also conducts and publishes syndicated research studies on key industry topics, such as retail, online banking, e-commerce, and social media value.

John has 30 years of experience in Research and Development, Product Line Management, M&A, and Business Management in high-tech industries ranging from telecommunications to digital electronics to mobile to enterprise software. Prior to joining ForeSee, John led the divestiture of a division of Compuware Corporation and the rollup into a larger business unit through a combination with Borland Software. Previous roles include Senior VP, Product Solutions at Compuware, Member of Technical Staff at AT&T Bell Laboratories, and Consulting Engineer at John F.X. Browne & Associates.

John graduated with Electrical Engineering and Engineering Mathematics degrees from the University of Michigan and completed post-graduate work in Computer Engineering at Carnegie-Mellon University in Pittsburgh.

Cia McCaffrey is a Vice President at ForeSee, where she is responsible for strategically managing the staff of the organization. This involves the development of the current resources and the continued organization structure to support the growth of ForeSee. Her responsibilities include recruiting, human resources, corporate training and office facilities.

In this role, Cia manages a recruiting team that searches for the best talent to contribute to the growth of ForeSee, which has experienced employee growth of at least 25% per year since it was formed. She is responsible for the corporate Human Resource group. This team provides guidance to and development of the employees as well as management. They create policies and procedures to support corporate best practices. Initial and ongoing corporate training is essential to maintain the level of expertise ForeSee offers. Cia oversees the infusion of knowledge to new and existing employees to reach this goal. In addition, she ensures the efficient operations of the 50,000 square foot Ann Arbor office as well as the Vancouver office and focuses on creating a comfortable, productive employee environment.

Cia has been with ForeSee since its inception. She came to ForeSee with over eight years of managing IT recruiting and seven years of human resource management experience. She was with Compuware Corporation for over three years before joining ForeSee. In her role there, she managed the Human Resources and Recruiting for the Specialty Practices Division of Compuware, including the e-Business, Product Support and various Professional Services groups.

Cia graduated from Northwood University with a B.A. in Business Administration.

Dave Lewan manages the sales organization focused on the public sector, including government departments and agencies, non-profit organizations, and higher education institutions. He leads ForeSee continuing expansion in these markets to help organizations measure and manage satisfaction of their channels. He has additional oversight on private sector sales on the West Coast.

Dave brings more than 20 years of experience with sales, leadership, online strategy, technology, and consulting. Most recently, he served as vice president of product marketing and management at Gevity HR, where he served as the primary leadership and planning force for Gevity's product and solutions strategy.

Dave graduated from the University of Minnesota with a degree in Speech Communications.

Don Morrison, Senior Vice President of Sales, is responsible for continuing ForeSee’s growth. His focus is to leverage ForeSee’s existing multi-national client base, best-in-class methodologies, and research staff into a world wide presence. He is also responsible for managing ForeSee’s continued development of strategic partnerships and channels of distribution.

Don has almost 30 years experience in sales management, consulting, and strategic planning including several international assignments. Prior to ForeSee, he was an executive for GMAC Commercial Finance and Compuware Corporation. Don has also held senior management positions with MascoTech, Inc., Coopers & Lybrand, and Deloitte & Touche.

Don received his MBA degree for Bowling Green State University and BBA degree from Eastern Michigan University.

Mitchell Cohen is Vice President of Technology for ForeSee. He has primary responsibility for all corporate technical operations - planning, organizing and directing the company's Information Systems programs and activities. He also provides guidance and counsel on the examination and definition of objectives for existing and proposed systems. Mitchell brings a combination of sophisticated technology and leadership skills to ForeSee.

Prior to joining ForeSee in 2006, Mitchell was Director of Application Architecture and Development for Ciber, Inc., a leading international systems integration consultancy. While at Ciber, he oversaw both domestic and off-shored development activities. He led teams in improvements resulting in the consistent delivery of on-time and on-budget technical solutions and millions of dollars of new business for the company.

Mitchell has also served as the Director of Technology for eePulse, where he led corporate IT strategy, business analysis and technical management activities through the company's start-up phase. Prior to ePulse, Mitchell was a Managing Partner/Director of Software Development for Integral Software Systems, a company he founded.

Mitchell holds both undergraduate and graduate degrees from the University of Michigan.

As the Vice President of Business Development at ForeSee, Aaron Watson leads the strategic relationship strategy of the company. This includes the identification and delivery of key alliances and partnerships that enhance value delivery to customers, expand reach within relevant markets, reaffirm intellectual leadership, and generally drive the business forward. He also oversees the management of ForeSee’s rapidly growing partner community, which expands the impact of customer experience analytics via the collaboration and integration of complementary products and services.

Aaron has over 15 years of experience in online business and technology. Prior to joining ForeSee, he served as Vice President of Sales at DigiCert, one of the world’s largest online authentication and certificate authorities, which experienced a 2X revenue increase during his tenure. Before that, he served as Sr. Director of Strategic Alliances for the Omniture Business Unit of Adobe Systems, where he was instrumental in driving an alliance strategy that led to an eco-system of over 250 partners and 10,000 developers. Both of those roles yielded substantial experience in mergers and acquisitions. He also held management positions at ADP Benefit Services and GE Capital.

Aaron completed his undergraduate work at the University of Utah in Mass Communication and Public Relations and earned his MBA from the David Eccles School of Business, also at the University of Utah.

Eric manages the sales team responsible for measurement of stores, contact centers and the SessionReplay product. Eric also plays a key role in the strategic growth of the organization, and was critical in helping ForeSee expand into the European market. He has been with ForeSee since 2001 and brings more than 20 years of experience managing advanced technology products and programs.

Eric has managed key client engagements at ForeSee and frequently speaks at industry conferences on behalf of the organization.

Prior to joining ForeSee, Eric was Director of Automotive Programs for Internet Operations Center, a leading regional Internet applications service provider. His role at IOC was to bring new Internet and E-commerce applications and solutions to the Automotive Industry, including a web-based "Dealer E-mail" program for Ford and a web-enabled EDI system.

Eric received a B.S. in Marketing from the Miami University-Oxford and his M.B.A with Distinction from the University of Michigan.

As Senior Director of Mobile, Media & Entertainment, Eric provides leadership to ForeSee’s mobile solutions as well as solutions related to the media and entertainment industries. He is responsible for working with product, delivery, sales, and marketing teams to ensure that ForeSee continues to bring innovation and operational excellence to its mobile offerings. Since joining ForeSee in 2004, Eric has been contributing to the strategic growth of the organization. He brings 15 years of customer-focused experience to the team, and is a frequent presenter at conferences in the U.S. and UK.

Eric is currently on the Board of Directors for the Digital Analytics Association (DAA), formerly the Web Analytics Association, and serves as an instructor for various trade groups on the importance and application of attitudinal analytics. Previously, he has held positions that include web analyst, multichannel strategy consultant, usability specialist and focus group moderator. His goal is to best understand and motivate multi-channel consumers on behalf of his clients.

Eric is a graduate of the University of Michigan.